> For the complete documentation index, see [llms.txt](https://docs.1send.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.1send.net/learn/analytics/utm-tracking.md).

# UTM Tracking

### What is UTM Tracking?

UTM parameters are small codes added to the end of links that help Google Analytics and other site traffic tracking tools to identify where your visitors originated from. By adding UTM parameters to your 1send messages, you can better understand how 1send contributes to your overall traffic and conversions.

### Using UTM Tracking in 1send

While there are 5 default UTM parameters available in Google Analytics, of which `utm_source` and `utm_medium` are always be turned on. The remaining 3 are `utm_campaign`, `utm_id`, and `utm_term`.

#### Recommended Values

<table><thead><tr><th>Parameter</th><th>1send Value</th><th width="100">Required?<select><option value="ISF8Pm6fdSw4" label="Yes" color="blue"></option><option value="DWg7wyKemFfy" label="No" color="blue"></option></select></th></tr></thead><tbody><tr><td>utm_source</td><td>"1send"</td><td><span data-option="ISF8Pm6fdSw4">Yes</span></td></tr><tr><td>utm_medium</td><td>"campaign"</td><td><span data-option="ISF8Pm6fdSw4">Yes</span></td></tr><tr><td>utm_campaign</td><td>{Campaign_name}</td><td><span data-option="DWg7wyKemFfy">No</span></td></tr></tbody></table>

**Parameters**: `?utm_source=1send&utm_medium=campaign&utm_campaign=year-end-sale/`&#x20;

**Original Link**: <https://www.1send.net/>

**With UTM Parameters**: <https://www.1send.net/?utm_source=1send&utm_medium=campaign&utm_campaign=year-end-sale/>