UTM Tracking

What is UTM Tracking?

UTM parameters are small codes added to the end of links that help Google Analytics and other site traffic tracking tools to identify where your visitors originated from. By adding UTM parameters to your 1send messages, you can better understand how 1send contributes to your overall traffic and conversions.

Using UTM Tracking in 1send

While there are 5 default UTM parameters available in Google Analytics, of which utm_source and utm_medium are always be turned on. The remaining 3 are utm_campaign, utm_id, and utm_term.

Recommended Values

Parameter

1send Value

Required?

utm_source

"1send"

Yes

utm_medium

"campaign"

Yes

utm_campaign

{Campaign_name}

Parameters: ?utm_source=1send&utm_medium=campaign&utm_campaign=year-end-sale/

Original Link:

With UTM Parameters:

Last updated 6 months ago

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