# Types of Messages

### Campaigns

A campaign is the right type of message for a one-off send to your audience or a segment of your audience.

**Examples:**

* Promotion / Sale
* Product Update / Launch
* Customer feedback requests

For more information on sending you first campaign, [visit this guide](/learn/creating-a-campaign.md).

### Flows (Coming Soon)

A flow is a message that is triggered by a specific event or condition.

**Examples:**

* Welcome series
* Post-purchase
* Abandoned cart


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