Types of Messages

Campaigns

A campaign is the right type of message for a one-off send to your audience or a segment of your audience.

Examples:

• Promotion / Sale

• Product Update / Launch

• Customer feedback requests

For more information on sending you first campaign, visit this guide.

Flows (Coming Soon)

A flow is a message that is triggered by a specific event or condition.

Examples:

• Welcome series

• Post-purchase

• Abandoned cart