Revenue Attribution

Attribution helps you better identify which messages are more successful at driving the ultimate goal, revenue conversion.

Revenue attribution is possible only if the Shopify app is installed. Read more

Default Attribution Window

By default, 1send calculates attribution based on if a subscriber clicks the message link and makes a purchase within 7 days. But you can adjust these windows in your account settings.

Using the default settings as an example:

1

Day 1

Message is sent to your subscriber and they open it.

2

Day 2

The subscriber opens the message again and clicks the message link to a product offer.

3

Day 5

They ultimately come back and purchase the product.

In this example, the purchase is attributed to message campaign since it's with 7 days of the subscriber clicking the link. However, if the customer were to make the purchase on day 10, then this would not be attributed to 1send.

Adjust Attribution Window

You can change the attribution window days by going into Settings → Account

Change the number of days and click Save