# What is 1send?

1send is retention marketing tool that brings email and SMS marketing to Facebook Messenger.

<https://www.1send.net/>

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1send app demo
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### How does 1send work?

1send is built like email and SMS marketing tools. It consists of 3 main aspects: subscribe, broadcast, and analyze.

<details>

<summary>1) Subscribe</summary>

1send subscriptions is based on a Messenger URL. After a user clicks the URL they are show. a clear opt-in modal with the option to subscribe or not. More information:

[Get subscription link](/learn/get-subscription-link.md)

</details>

<details>

<summary>2) Broadcast</summary>

1send's campaign builder creates the message to send to your audience. It supports multimedia files and URL link as buttons. More information:

[Creating a campaign](/learn/creating-a-campaign.md)

</details>

<details>

<summary>3) Analyze</summary>

1send's analytics tools shows how many people opened and read your campaigns for data-driven decision making. Read receipts are received directly from Meta and accurate.

</details>

### How is this different from Manychat (& other chatbots)?

1send and Manychat both use Facebook Messenger as a channel but their fundamental purposes are different.

* Manychat is a chatbot, where the user designs a logic tree that the customer triggers. In other words, it's **reactive** and use cases are around customer service/FAQs.
* Whereas 1send isn't a bot but a broadcasting tool. It creates **proactive** messages that the business can initiate. The main use case being promotions.

### How to signup?

<details>

<summary>Agencies manage their client's 1send account</summary>

[Client account setup](/for-agencies/client-account-setup.md)

</details>

<details>

<summary>Client manages their own 1send account</summary>

Clients can register at <https://www.1send.net/>. More information:

[Getting Started](/learn/getting-started.md)

</details>

### Pricing:

Simple, straightforward pricing: <https://www.1send.net/pricing>. No commitments or credit card needed to try.

### What about Meta's 24 hour follow-up rule?

Marketing on Facebook Messenger has traditionally is difficult because of the "24 hour follow-up" rule. Which means a Facebook Page, or business, can only message a Facebook user if the user has interacted with them in the prior 24 hours.&#x20;

The purpose is to protect against spam and preserve Facebook's user experience. Unfortunately, this limited businesses to mainly responding to questions like how chatbots work. **The 24 hour follow-up rule is still in effect**.

However, to empower businesses with Facebook Messenger, Meta has built new subscription capabilities, which is what 1send is built on. Subscribers must first opt-in to messages from the business. Afterwards, the business can message the user even outside the 24 hour window.

### Will 1send messages be considered spam?

Spam is a key concern for Meta and 1send. The following precautions are taken to prevent spam:

* Clear consent is required for subscription
* Brands are restricted to sending each subscriber only 1 message every 24 hours
* There is an easy way to unsubscribe.

### Does 1send violate Meta's policies?

No. 1send is built on Meta's APIs and is compliant.


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