> For the complete documentation index, see [llms.txt](https://docs.1send.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.1send.net/guides/getting-subscribers.md).

# Getting Subscribers

The first step to retention marketing is building a list of subscribers interested in hearing more from your business. While there are many methods this can be done, in this section we'll explore some that have worked for users.