# Getting Started

### What is 1send?

1send is a messaging tool that helps you broadcast DMs to re-engage customers.

With 1send, you can track events and contact properties and then use that information to send messages to increase revenue, engagement or just generally improve your branding.

**Let’s get started ✨**

What we’ll be covering…

1. [Connect your Facebook Page to 1send](#id-1.-connect-your-facebook-page-to-1sen)
2. [Initiate Messenger subscriptions](#id-2.-initiate-messenger-subscriptions)
3. [Collect subscribers](#id-2.-collect-subscribers)
4. [Send your first Messenger campaign](#id-3.-send-your-first-messenger-campaign)
5. [Integrate your Shopify store (optional)](#id-4.-integrate-your-shopify-store-optional) 

### 1. Connect your Facebook Page to 1send

The first step is to have a Facebook Page and connect it to 1send. This way you can send messages through 1send. You need to this before building a Facebook Messenger subscription list.

We send from you Facebook Page so your messages appear as if they are coming from you.

<figure><img src="https://863283473-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fwu9wR3vOsLFdcZHY032X%2Fuploads%2FMjivM2voR1bUWGdAPTFM%2FDocument%20Screenshots.png?alt=media&#x26;token=1e1ad48e-97bb-48e9-9e38-de53b1b92bf8" alt=""><figcaption><p>Connect Facebook Page to 1send</p></figcaption></figure>

To set up your Facebook Page in 1send, you to need to have "Messages and calls" permission. Read how to [check your Facebook Page permission](https://docs.1send.net/learn/facebook/checking-page-permissions).

Once you've connected your Facebook Page, you'll be able to send messages!&#x20;

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Connect your Facebook Page</strong></td><td>Read our guide for detailed steps.</td><td><a href="../facebook/manage-facebook-page-connection#initial-facebook-page-setup">#initial-facebook-page-setup</a></td></tr></tbody></table>

### 2. Initiate Messenger subscriptions

After connecting your Facebook Page, you need to initiate your subscription list on Facebook. To do this you need to be the first subscriber of your Messenger list.

Send "1sendRegistration" to your Facebook Page in Messenger and a subscribe prompt should appear. After you click "Get updates" then setup is complete!

<figure><img src="https://863283473-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fwu9wR3vOsLFdcZHY032X%2Fuploads%2F0FponUjdZoO5GHIklQI7%2FRegistration.png?alt=media&#x26;token=4abd0de1-380b-483f-a0ca-823a9e328292" alt=""><figcaption></figcaption></figure>

### 3. Collect subscribers

To send messages to Facebook users, they will first need to subscribe and opt-in to messages.

{% hint style="info" %}
Messenger subscribers are not the same as page followers or likes and must be explicitly provide by the Facebook user.
{% endhint %}

#### Contacts

Contacts are unique Facebook users in your 1send audience. We use their Facebook account to identify and distinguish contacts.&#x20;

<figure><img src="https://863283473-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fwu9wR3vOsLFdcZHY032X%2Fuploads%2FrcilTIk0lkEsoCi4Qwrr%2FContacts%20(1).png?alt=media&#x26;token=1f33d732-b657-4751-8a4c-ef6362f868c5" alt=""><figcaption></figcaption></figure>

#### Contact Properties

Contact properties are pieces of information associated with a contact. Facebook provides default properties like name, gender, time zone, and language.

<figure><img src="https://863283473-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fwu9wR3vOsLFdcZHY032X%2Fuploads%2FbXipW8dJesPvpDnypHYz%2FContacts%20(2).png?alt=media&#x26;token=a9419336-aed4-4211-a04d-0bb966d0d0a6" alt=""><figcaption></figcaption></figure>

You can use contact properties to segment your audience and send more targeted and relevant messages to specific contacts.

For example, you can send separate campaigns in different languages based on the users language preference. &#x20;

<table data-card-size="large" data-view="cards" data-full-width="false"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Get Subscription Link</strong></td><td>See how you to use 1send subscriptions links.</td><td><a href="get-subscription-link">get-subscription-link</a></td></tr><tr><td><strong>Get Subscribers</strong></td><td>Read other ways to get subscribers</td><td><a href="../guides/getting-subscribers">getting-subscribers</a></td></tr></tbody></table>

### 4. Send your first Messenger campaign

**Campaigns** are a single broadcast sent to your audience (e.g. product launches, sales, teasers). They can be sent immediately to any subscribed contact or scheduled for a future time.&#x20;

<figure><img src="https://863283473-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fwu9wR3vOsLFdcZHY032X%2Fuploads%2FK72gtthsbkX1w7rWXmOa%2FCampaign.png?alt=media&#x26;token=f30be387-1cbc-44b7-9b1f-9f03c9a02e9d" alt=""><figcaption></figcaption></figure>

Messages can include image or video to make your messages more unique and eye-catching. Additionally you can include a call-to-action button like "SHOP NOW" to link the subscriber to an external site. [Read more](https://docs.1send.net/learn/creating-a-campaign)

<table data-card-size="large" data-view="cards" data-full-width="false"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Create Campaign</strong></td><td>Read about 1send's campaign builder</td><td><a href="creating-a-campaign">creating-a-campaign</a></td></tr><tr><td><strong>Types of Messages</strong></td><td>Learn about message types</td><td><a href="getting-started/types-of-messages">types-of-messages</a></td></tr></tbody></table>

### 5. Integrate your Shopify store (optional)

1send built and launched an app on the Shopify App store. Connecting your 1send account to your Shopify store is optional and comes with the following benefits:

{% stepper %}
{% step %}

### Revenue Attribution

1send can then identify the amount of incremental revenue each campaign generates in your Shopify store
{% endstep %}

{% step %}

### Campaign Segmentation

Additional customer data like site engagement and purchase history can be used to better target your subscribers.
{% endstep %}
{% endstepper %}

<figure><img src="https://863283473-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fwu9wR3vOsLFdcZHY032X%2Fuploads%2FjFhYhCU8ielIszgogDwF%2FShopify.png?alt=media&#x26;token=f702a7bc-7d1d-46bf-bfb5-4ad2d3a6131a" alt=""><figcaption></figcaption></figure>

*Other ecommerce platform integrations coming soon.*

<table data-card-size="large" data-view="cards" data-full-width="false"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Integrate Shopify</strong></td><td>Read how to connect your Shopify store</td><td><a href="../guides/integrations/shopify">shopify</a></td></tr></tbody></table>