# Cross Promoting Email & SMS

1send complements email and SMS marketing. Not replace it. **Different people respond differently to different channels**. Therefore, it's a good idea to have various communication methods. Different channels can be used for different purposes, messages, and urgencies.

A powerful method to create multiple touchpoints is to cross-promote your subscriber lists. For example, if you already have existing email and/or SMS list you can cross-promote your 1send subscription link to quickly boost your 1send subscribers. And vice-versa!  

|                                          Pro                                          |                  Con                 |
| :-----------------------------------------------------------------------------------: | :----------------------------------: |
|                                      Easy & fast                                      | Requires having a subscription lists |
| Mitigates risk of email or telecom providers banning your email domains or SMS number |   Only reaches existing subscribers  |
|                       Allows for multi-channel customer journeys                      |                                      |


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