> For the complete documentation index, see [llms.txt](https://docs.1send.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.1send.net/learn/analytics.md).

# Analytics

Go to **Campaigns** in the navigation bar to get a view on the success of your campaigns. 

<figure><img src="/files/Km0umNEPhZ8lKZHNkCeC" alt=""><figcaption></figcaption></figure>

### Metrics

1send performance can be measured with following metrics.

<figure><img src="/files/vOrskP3MqQwtmpEKbTWk" alt=""><figcaption></figcaption></figure>

{% stepper %}
{% step %}

### Recipients

The number of Facebook users the message was sent.
{% endstep %}

{% step %}

### Read (24 hours)

The number of Facebook users that read your message within 24 hours of it being sent.
{% endstep %}

{% step %}

### Read (7 days)

The number of Facebook users that read your message within 7 days of it being sent.
{% endstep %}

{% step %}

### Unique Clicks

The number of Facebook users that have clicked on the button included in the message.

{% hint style="warning" %}
Only clicks to buttons are counted.
{% endhint %}
{% endstep %}

{% step %}

### Revenue

The order value of sales attributed to the 1send campaign. [Learn more.](/learn/analytics/revenue-attribution.md)
{% endstep %}
{% endstepper %}