# Analytics

Go to **Campaigns** in the navigation bar to get a view on the success of your campaigns. 

<figure><img src="https://863283473-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fwu9wR3vOsLFdcZHY032X%2Fuploads%2F9hLc7V5Jcj6oOhVgGjgD%2FCampaign%20Nav%20Bar.png?alt=media&#x26;token=66b9f44e-e1bb-4dae-a8b4-0ed102f25543" alt=""><figcaption></figcaption></figure>

### Metrics

1send performance can be measured with following metrics.

<figure><img src="https://863283473-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fwu9wR3vOsLFdcZHY032X%2Fuploads%2FePB9OrxnwKBWvlHxL2IT%2FCampaigns%20Metric.png?alt=media&#x26;token=087b815d-b683-4b11-ab34-a1277d34084e" alt=""><figcaption></figcaption></figure>

{% stepper %}
{% step %}

### Recipients

The number of Facebook users the message was sent.
{% endstep %}

{% step %}

### Read (24 hours)

The number of Facebook users that read your message within 24 hours of it being sent.
{% endstep %}

{% step %}

### Read (7 days)

The number of Facebook users that read your message within 7 days of it being sent.
{% endstep %}

{% step %}

### Unique Clicks

The number of Facebook users that have clicked on the button included in the message.

{% hint style="warning" %}
Only clicks to buttons are counted.
{% endhint %}
{% endstep %}

{% step %}

### Revenue

The order value of sales attributed to the 1send campaign. [Learn more.](https://docs.1send.net/learn/analytics/revenue-attribution)
{% endstep %}
{% endstepper %}