# Analytics

Go to **Campaigns** in the navigation bar to get a view on the success of your campaigns. 

<figure><img src="/files/Km0umNEPhZ8lKZHNkCeC" alt=""><figcaption></figcaption></figure>

### Metrics

1send performance can be measured with following metrics.

<figure><img src="/files/vOrskP3MqQwtmpEKbTWk" alt=""><figcaption></figcaption></figure>

{% stepper %}
{% step %}

### Recipients

The number of Facebook users the message was sent.
{% endstep %}

{% step %}

### Read (24 hours)

The number of Facebook users that read your message within 24 hours of it being sent.
{% endstep %}

{% step %}

### Read (7 days)

The number of Facebook users that read your message within 7 days of it being sent.
{% endstep %}

{% step %}

### Unique Clicks

The number of Facebook users that have clicked on the button included in the message.

{% hint style="warning" %}
Only clicks to buttons are counted.
{% endhint %}
{% endstep %}

{% step %}

### Revenue

The order value of sales attributed to the 1send campaign. [Learn more.](/learn/analytics/revenue-attribution.md)
{% endstep %}
{% endstepper %}


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.1send.net/learn/analytics.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.