Recipients
The number of Facebook users the message was sent.
Read (24 hours)
The number of Facebook users that read your message within 24 hours of it being sent.
Read (7 days)
The number of Facebook users that read your message within 7 days of it being sent.
Unique Clicks
The number of Facebook users that have clicked on the button included in the message.
Only clicks to buttons are counted.
Revenue
The order value of sales attributed to the 1send campaign. Learn more.