# Using Facebook Ads

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Meta is constantly testing and changing their ads manager. If these instructions are no longer accurate, please email <m@1send.net>
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**2024-11-10 Update**&#x20;

Users have reported not seeing the **Send marketing messages** message template. While Meta has not changed official documentation since this could be an experiment, 1send has added an alternative workaround.
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1send has native integration with Meta's best-in-class ad algorithm to get you the most subscribers. When Meta released **Marketing Messages API,** they released an accompanying ad format, click-to-subscribe ads.&#x20;

**After a subscription conversion, no need to pay more to reach the same person**

| Pro                                                                              | Con                                                     |
| -------------------------------------------------------------------------------- | ------------------------------------------------------- |
| Easy & fast to implement especially if Facebook ads have been used in the past   | Additional costs to run ads                             |
| Leverages Facebook's reach to acquire new leads                                  | Cost per conversion can fluctuate like all Facebook ads |
| Optimized for on-platform conversions that improve Meta's algorithms & targeting |                                                         |

### Instructions without "**Send marketing messages" option**

1. Go to [Ads Manager](https://adsmanager.facebook.com/adsmanager/manage/) and click **+Create**.
2. Choose the **Engagement** objective and click **Continue**.
3. Create a campaign name, then click **Next** to go to **Ad Set**.
4. Under Conversion location, select **Messaging apps**.
5. Under Messaging apps, select **Messenger**.
6. Under Performance goal, select **Maximize number of conversions**
7. Edit your budget, schedule, audience and placements, then click **Next** to go to **Ad**.
8. Fill in the details of your ad creative for your ad.
9. Under Message template, select **Start conversation** and then click **Edit**.
10. Edit text and optional image/video to be displayed as a greeting
11. Under **Customer actions**, change the dropdown to **Buttons**
12. Edit **Button #1 text** to CTA like "Subscribe"
13. Under **Action**,  select **Open a website**
14. Under **Website URL**, paste in the subscription m.me link from 1send. Should be like "<https://m.me/rn/107620035750250?topic=Subscribe>"
15. Name your message template and tick the box next to **Save template** if you want to use it in future campaigns. Then, click Save and finish.
16. Click **Publish**.

### Instructions with "**Send marketing messages" option**

1. Go to [Ads Manager](https://adsmanager.facebook.com/adsmanager/manage/) and click **+Create**.
2. Choose the **Engagement** objective and click **Continue**.
3. Create a campaign name, then click **Next** to go to **Ad Set**.
4. Under Conversion location, select **Messaging apps**.
5. Under Ad type, select **Click to message**.
6. Under Messaging apps, select **Messenger**.
7. Edit your budget, schedule, audience and placements, then click **Next** to go to **Ad**..
8. Fill in the details of your ad creative and select the call-to-action button for your ad.&#x20;
9. Under Message template, select **Send marketing messages** and then click **Edit**.
10. Set up your welcome message.
11. Under Subscriber invitation, select **Subscribe** as the opt-in topic.
12. Name your message template and tick the box next to **Save template** if you want to use it in future campaigns. Then, click Save and finish.
13. Click **Publish**.

For more information: <https://www.facebook.com/business/help/609157251107909>