> For the complete documentation index, see [llms.txt](https://docs.1send.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.1send.net/guides/getting-subscribers/lead-magnet.md).

# Lead magnet

A lead magnet pushes a visitor to subscribe to your notifications. By providing immediate value, a lead magnet establishes trust and showcases your expertise.

### Webinar and workshops

Host a live or recorded webinar or workshop that dives deep into a specific subject, offering valuable insights and actionable takeaways. Potential content can include:

* Product launches and teases
* Industry insights
* Best practices
* Case studies
* Behind the scenes developments
* Q\&A sessions with the audiences

### Digital products

A range of products can be created and then distributed at scale in exchange for subscribing. These are knowledge based.

* Ebooks
* Checklists/cheat sheets
* Templates
* Resource lists
* Infographics
* Survey and research reports
* Case studies and success stories

### Discounts or samples

Discounts or samples can entice a new customer to experience what you offer. Offer exclusive discounts or sample for subscribers. Depending on product this can extend to other aspects like limited membership access.