📢Click-to-subscribe ads (CTS)
Meta's newest ad format
Meta is constantly testing and changing their ads manager. If these instructions are no longer accurate, please email m@1send.net
1send has native integration with Meta's best-in-class ad algorithm to get you the most subscribers. When Meta released Marketing Messages API, they released an accompanying ad format, click-to-subscribe ads.
After a subscription conversion, no need to pay more to reach the same person
| Pro | Con |
|---|---|
Easy & fast to implement especially if Facebook ads have been used in the past | Additional costs to run ads |
Leverages Facebook's reach to acquire new leads | Cost per conversion can fluctuate like all Facebook ads |
Optimized for on-platform conversions that improve Meta's algorithms & targeting |
Instructions
Go to Ads Manager and click +Create.
Choose the Engagement objective and click Continue.
Create a campaign name, then click Next.
Under Conversion location, select Messaging apps.
Under Ad type, select Click to message.
Under Messaging apps, select Messenger.
Edit your budget, schedule, audience and placements, then click Next.
Fill in the details of your ad creative and select the call-to-action button for your ad.
Under Message template, select Send marketing messages and then click Edit.
Set up your welcome message.
Under Subscriber invitation, select Subscribe as the opt-in topic.
Name your message template and tick the box next to Save template if you want to use it in future campaigns. Then, click Save and finish.
Click Publish.
For more information: https://www.facebook.com/business/help/609157251107909
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