📢Click-to-subscribe ads (CTS)

Meta's newest ad format

Meta is constantly testing and changing their ads manager. If these instructions are no longer accurate, please email [e-mail]

2024-11-10 Update

Users have reported not seeing the Send marketing messages message template. While Meta has not changed official documentation since this could be an experiment, 1send has added an alternative workaround.

1send has native integration with Meta's best-in-class ad algorithm to get you the most subscribers. When Meta released Marketing Messages API, they released an accompanying ad format, click-to-subscribe ads.

After a subscription conversion, no need to pay more to reach the same person

Pro	Con
Easy & fast to implement especially if Facebook ads have been used in the past	Additional costs to run ads
Leverages Facebook's reach to acquire new leads	Cost per conversion can fluctuate like all Facebook ads
Optimized for on-platform conversions that improve Meta's algorithms & targeting

Instructions without "Send marketing messages" option

1. Go to Ads Manager and click +Create.

2. Choose the Engagement objective and click Continue.

3. Create a campaign name, then click Next to go to Ad Set.

4. Under Conversion location, select Messaging apps.

5. Under Messaging apps, select Messenger.

6. Under Performance goal, select Maximize number of conversions

7. Edit your budget, schedule, audience and placements, then click Next to go to Ad.

8. Fill in the details of your ad creative for your ad.

9. Under Message template, select Start conversation and then click Edit.

10. Edit text and optional image/video to be displayed as a greeting

11. Under Customer actions, change the dropdown to Buttons

12. Edit Button #1 text to CTA like "Subscribe"

13. Under Action, select Open a website

14. Under Website URL, paste in the subscription m.me link from 1send. Should be like "https://m.me/rn/107620035750250?topic=Subscribe"

15. Name your message template and tick the box next to Save template if you want to use it in future campaigns. Then, click Save and finish.

16. Click Publish.

Instructions with "Send marketing messages" option

1. Go to Ads Manager and click +Create.

2. Choose the Engagement objective and click Continue.

3. Create a campaign name, then click Next to go to Ad Set.

4. Under Conversion location, select Messaging apps.

5. Under Ad type, select Click to message.

6. Under Messaging apps, select Messenger.

7. Edit your budget, schedule, audience and placements, then click Next to go to Ad..

8. Fill in the details of your ad creative and select the call-to-action button for your ad.

9. Under Message template, select Send marketing messages and then click Edit.

10. Set up your welcome message.

11. Under Subscriber invitation, select Subscribe as the opt-in topic.

12. Name your message template and tick the box next to Save template if you want to use it in future campaigns. Then, click Save and finish.

13. Click Publish.

For more information: https://www.facebook.com/business/help/609157251107909